Oklahoma State University Athletics
Photo by: OSU Athletics
A new era of NIL at Oklahoma State
December 17, 2025 | General
STILLWATER – Oklahoma State is taking a significant step forward in the modern landscape of college athletics with the formation of the OSU NIL Alliance.
Created to fully-fund revenue share and to grow endorsement opportunities for Oklahoma State student-athletes, The Alliance pairs the POSSE Excellence Fund with Learfield's Cowboy Sports Properties.
The POSSE Excellence Fund provides more than $31 million in scholarships and revenue share for student-athletes across all of OSU's ticketed sports. Cowboy Sports Properties integrates NIL opportunities for student-athletes into OSU's existing sponsorship, media and marketing ecosystem.
"The OSU NIL Alliance will streamline how our supporters can maximize new opportunities for our student-athletes and continue to position OSU for championship-level success." Athletic Director Chad Weiberg said.
Weiberg appointed Brakston Brock to lead this next step in OSU's NIL evolution. Brock has climbed the ranks during his six years in Stillwater and now elevates into the role of Senior Associate Athletic Director for NIL Strategy and Revenue Generation.
For more information on the OSU NIL Alliance, visit https://okstate.com/nil.
Created to fully-fund revenue share and to grow endorsement opportunities for Oklahoma State student-athletes, The Alliance pairs the POSSE Excellence Fund with Learfield's Cowboy Sports Properties.
The POSSE Excellence Fund provides more than $31 million in scholarships and revenue share for student-athletes across all of OSU's ticketed sports. Cowboy Sports Properties integrates NIL opportunities for student-athletes into OSU's existing sponsorship, media and marketing ecosystem.
"The OSU NIL Alliance will streamline how our supporters can maximize new opportunities for our student-athletes and continue to position OSU for championship-level success." Athletic Director Chad Weiberg said.
Weiberg appointed Brakston Brock to lead this next step in OSU's NIL evolution. Brock has climbed the ranks during his six years in Stillwater and now elevates into the role of Senior Associate Athletic Director for NIL Strategy and Revenue Generation.
For more information on the OSU NIL Alliance, visit https://okstate.com/nil.
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