Barry Hinson - Associate AD / Director of NIL - Staff Directory

Staff Directory

Barry Hinson

Title:
Associate AD / Director of NIL
Email:
Phone:
(405) 744-6919

STILLWATER, Okla. – In a continuing effort to be among the country’s leaders in Name, Image and Likeness programming, Oklahoma State Athletic Director Chad Weiberg announced Barry Hinson as OSU’s first full-time NIL administrator on July 26, 2022.

Hinson, who previously served as an analyst on the men’s basketball team under the direction of head coach Mike Boynton for the past three years, brings more than 35 years of experience in athletics to his new post.

“Over the last two years we have assembled an outstanding team to help provide robust NIL opportunities for our student-athletes,” said Weiberg. “What we were missing was someone who could quarterback our team. With his experience coaching and recruiting, and his deep-rooted love of OSU, Barry is the perfect fit to coordinate our efforts, connect the pieces and lead our NIL team.”

Hinson will assume his duties as OSU’s associate athletic director for NIL immediately. In his new role he will head up the athletic department’s NIL efforts by conceptualizing and coordinating programming and resources that lead to enhanced NIL opportunities for student-athletes. He will also educate external stakeholders on the benefits of engaging with OSU’s student-athletes.

“I love OSU and I love our student-athletes,” Hinson said. “This position provides an opportunity to promote and build mutually beneficial relationships for everyone involved.

“I am very grateful to Chad and OSU Athletics for this chance, and of course very appreciative of coach Boynton. He gave my wife and I a chance to come home."

Oklahoma State Athletics has embraced the launch of NIL in college athletics. Over the last 13 months, OSU has partnered with the OSU Brand Squad, INFLCR, The BrandR Group, Altius and Recur to provide education, content, compliance and partnerships for its student-athletes.

A 1983 graduate of Oklahoma State, Hinson owns a 321-246 (.566) career record as the head coach at Oral Roberts (1997-99), Missouri State (1999-08) and Southern Illinois (2012-2019), and also spent four seasons on Bill Self’s staff at Kansas (2008-12).

After 16 seasons and 155 league victories, Hinson was known as the Dean of the Missouri Valley Conference. Only Mr. Henry Iba (21 years, 190 wins), Eddie Hickey (20, 163) and Dana Altman (16, 178) coached more seasons or won more games as a head coach in the history of that league.

In 18 seasons as a head coach, Hinson tallied 14 winning seasons, including eight season with at least 19 wins, finished in the top three of his conference nine times and advanced to the NIT on four occasions.

Hinson and his wife have two daughters, Tiffany and Ashley, and two grandsons, Carter and Madden. Angie and Tiffany also attended OSU, as did Hinson’s son-in-law, Niles Thomason, who earned his degree from the College of Veterinary Medicine.